Public relations (PR) is the simply the relationship your business has with the public.

A PR campaign publicises your business and builds up a good reputation. Done well a PR campaign or a simple Press Release can publicise your business and help build up a good reputation, done badly it can have a serious negative effect on your public vision and leave a long lasting negative impression it could be hard to remove.

At SHA we concentrate our efforts into ensuring that PR generated on behalf of clients creates positive awareness and drives sales by achieving favourable media coverage in the right areas at the right time.  To the general public a positive mention in a media based article is far more powerful than a paid for advertisement because editorial is viewed as being far more credible than advertising.

So if you've got something to say let us help you get it out there.